In today’s digital world, the importance of a high ranking in Google search results cannot be overstated. You could spend hours creating interesting and relevant content but if it’s not seen you might as well be invisible. Placing close to the top of the rankings list will inevitably drive more traffic to your site. If the thought of SEO daunts you, don’t let it. We list some top tips for SEO success to help you to attract talent to your site and climb to the top of the search engines.
Keywords are key
To understand the importance of keywords to SEO success it’s essential to understand exactly what a keyword is. In short, a keyword describes the content on a specific page or post. The idea is that if that keyword is entered into a search engine your page will be found and listed. To figure out what that keyword might be, think about what your website offers. As a recruitment consultancy that might be ‘recruitment consultant’, or simply ‘recruiter’. If you specialise in a certain sector you may want to add that to the keyword phrase. Once you have a few keywords or keyphrases, work them seamlessly into your content, including your page title and meta description. Just ensure the copy is still readable and makes sense.
Don’t ignore titles and descriptions
They won’t be shown anywhere on your recruitment website so it’s easy to forget to enter page titles and descriptions. However, it’s vital that attention is given to this in order to improve your site’s rankings on Google. Search engines use page titles and descriptions to work out whether the content is relevant to a particular search so it’s essential that your keyword is contained within both the title and the meta description. Think of them as summaries of what each page contains and keep them interesting as well as descriptive – imagine you’re pitching your site to the searcher in a line or two.
Fresh content is rewarded by Google so it’s important to keep it updated. This can be achieved simply by posting new jobs to your site but it’s also a good idea to add relevant articles and news events. This will help drive traffic to your site and encourage that traffic to return, as well as keeping search engines happy. It’s also really important to note that Google punishes plagiarism so don’t feel tempted to use stock copy or re-use old content or you’ll end up at the bottom of the rankings list.
Ensure your site is mobile-friendly
Given the number of mobile devices now in existence – Statista estimates over 14 billion in 2020, nearly double the global population – it is unsurprising that Google favours mobile-friendly websites. Ensuring your website is easy to view on mobile devices is, therefore, a requirement if you want a high ranking on search engines. If you’re unsure whether your site is mobile-friendly or not, Google has helpfully created a test tool. Enlisting the help of professional recruitment website designers is a way to ensure your site is not only mobile-friendly but performs well from every SEO angle.
Although social media sites won’t directly affect your SEO, they will prompt people to visit your website. They will also indirectly boost your Google rankings as search engines factor the number of times a link has been shared into their page rankings.
A staggering 3.8 billion people use the internet every day and a huge percentage of those will be using a search engine to find what they want. The average search will bring up thousands of results but the vast majority won’t ever be seen. In order to achieve a high ranking on Google and increase traffic to your recruitment website, it is essential that consideration is given to SEO.