Do you want your job post to stand out in the search engine results? The built-in recruitment SEO tools enables you to add enticing titles, slugs and meta descriptions to your jobs. If you make your job stand out in the search engine results you can motivate jobseekers to click through to your job.

Within the Yoast SEO meta box, there’s a snippet editor functionality. This allows you to optimize your job title and meta description completely. On top of that, you’ll see what the result will look like in Google. If you enter a focus keyword, it will even stand out in the search result preview, exactly the way it will do in the search results.

Besides optimizing individual jobs, you can set templates for titles and meta descriptions for your jobs and posts and pages. This means you can come up with a template and you won’t have to think about it anymore!

Snippet editor

The snippet editor is a convenient tool to see what your page looks like in Google’s search results. In this screencast Joost shows how you can edit the title and meta description in the snippet editor:

 

How does it work?

You can find the snippet editor in the Yoast SEO meta box, which is located under the main content block of your job. If you click on ‘Edit snippet’ the snippet editor will open so you can amend the title, slug and meta description:

 

Templates for titles and descriptions

The recruitment SEO tools allow you to set templates for the titles and meta descriptions too. You can do so in the Titles and Metas section of Yoast SEO. In this video we’ll show you how to do this for the homepage:

You can set these not only for the homepage, but for jobs, posts, pages, categories, tags and more. Watch this video to learn more about the options for posts and pages:

 

How does it work?

If you go to the Titles and Metas section of Yoast SEO you’ll see various tabs. This is where you can set the templates for different types of pages. If you choose post types, you can edit the template for posts or pages:

Best practices

If you want to learn all about creating awesome meta descriptions you should read this post from Michiel. And, in this post, Joost explains how to craft great titles for SEO.