KPM wanted to explore a range of creative imagery and animated concepts to push their vision of a dynamic website with plenty of movement to keep visitors engaged. Taking the movement inherent in nature that drives green energy as inspiration, videos and images focused on elements such as rolling waves, wind-powered turbines and the energy of fast-moving water in reservoirs. Illustrative elements used throughout the website that mirror some of these images bring the brand together. A clean white background was used to make the green and grey colours of the brand pop and to highlight the colour and movement in the animation.
