Inplay’s homepage needed to have immediate impact, with sharp visuals and sweeping video to reflect their status as a leading online gaming and IT recruiter. The hero video was chosen to depict the global aspirations of Inplay’s recruitment approach and the inclusion of people highlights their focus on people management. An emphasis on the orange from their logo features throughout the design to strengthen brand identity. There was also a keen focus to create eye-catching sections to represent the many services they provide to push the users’ journey to its full potential.