It was important to Haybrook IT that the website wasn’t too corporate as they wanted to project a personable feel, underlining the fact that they are people helping people. A representation of programming language was used to build the H for Haybrook in the logo and the fluid shape is an allusion to the company’s efforts to forward the IT industry as a whole as well their clients’ businesses and candidates’ careers. We chose a box style in keeping with the clean and contemporary feel wanted and colours were chosen for their affinity with IT.