When adding a job to your website the built-in recruitment SEO tools will give you the opportunity to set a focus keyword. This is the search term you want your job to be found for on the search engines. When you set a focus keyword, the website will run a realtime check on your content to see if you use the keyword often enough and in the correct areas. Optimizing your job copy for this term will help you rank higher for this keyword in the search results.

The Yoast SEO meta box, that you’ll find beneath your post or page, has a field where you can enter this focus keyword. In this screencast Joost explains how to enter a focus keyword and how you can optimize your content with help of our tips, based on the content analysis:

What do we check?

The plugin automatically tests important areas of your job copy for usage of the focus keyword, so you can truly optimize your page for the search term you want to be found for!

It will check, amongst others, whether:

  • you use the keyword often enough, but not too often;
  • you use the keyword in the title, meta description and the url;
  • you use the keyword in the alt text of an image;
  • you use the keyword in a subheading;
  • your text is long enough
  • you have internal or outbound links in your text
  • you’ve already used this keyword before and more!

Besides this SEO analysis of your text we also check on readability in the readability tab.

Green bullets

Based on the analysis above, you’ll get a green, orange or red bullet for each check. You can see this in the Yoast SEO meta box, below your focus keyword:

With this feedback you can start improving you content in a structured way. Please note that you don’t need a green bullet for everything to get an overall green bullet. The main goal will be to get a green bullet for most things, at least until the green bullet on the tab (next to focus keyword) turns green. To get a green bullet for everything will be nearly impossible!

Best practices

To help you use the Yoast SEO content analysis best, Marieke wrote an article. In the article “How to use the Yoast SEO and content analysis” she explains in detail all features of the content analysis tool and how you can get most out of them.