How to ensure your hero image is a true recruitment website hero

A thoughtfully chosen hero image can grab attention, reduce your recruitment website’s bounce rate, boost your branding, increase applications and build trust. It can, in short, save your website from being yet another ‘click and click away’ in a candidate’s or potential client’s journey to finding their ideal job or recruiter. Not bad for a single image. But […]

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How to use colour psychology to your advantage on your recruitment website

There are a number of practical elements to consider when designing a recruitment website – intuitive navigation, an easy-to-search jobs page and optimised copy, amongst others. However, there is another element that many overlook. The colours used in your website design are crucial and not just from a branding perspective but as a form of […]

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10 questions to ask before a recruitment website redesign

Young woman looking curious at glass wall with post-it questions

Websites are not static entities. They are ever-evolving, growing with your business and your needs, as well as with time. Pages should be added when necessary, content updated, images refreshed. And there will be times when your recruitment website will need a complete design overhaul. In order to get the most out of a redesign, […]

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Why all recruitment websites should have a Meet the Team page

Recruitment is a people-powered business. Essentially, it centres around people finding people for people. It is therefore vital that your recruitment website – your primary marketing platform – has a ‘Meet the Team’ page so that clients and candidates can see your people. It makes you more approachable, instils trust and gives your company an […]

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Is your recruitment website accessible?

Your recruitment website is often the first point of contact candidates and potential clients will have with your business. If they have difficulty accessing it or viewing it, it’s likely they won’t stay long and probably won’t return. This not only affects your chances of winning new business and attracting talent, it risks tarnishing your brand and […]

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